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Why not?
Retailers reported a variety of reasons for not providing staff development, the most common being lack of staff, time and money.Lack of Staff
Many retailers employ members of their family to work in the shop but are reluctant to push staff development. Encouraging your employees and family members to be more actively involved in your business will, in turn, motivate and engage them.Lack of Time
As the saying goes ‘you reap what you sow’. Staff development is an investment. The time you spend now, you will get back in improved productivity in the future, which saves you time and makes you money.Lack of Money
Short term investment in training can lead to long-term benefits, not only financially but in a stronger, more flexible workforce. 53% of retailers who invest in training have reported a considerable increase in turnover.How to get started…
The benefits of developing your staff are clear. Getting started is quicker, simpler and cheaper than you may think.Mentoring
Experienced staff are your most valuable asset. Mentoring is about using that asset to develop those less experienced in a supportive, team culture. The senior member of staff also benefits from mentoring as it helps build their skills as a teacher and manager, putting them on a meaningful path of progression. It also encourages them to maintain high standards.
Learning Objectives
Giving your staff measurable targets helps your employees to understand your expectations of them and strengthens job performance, aims and aspirations. Through tasks set for them, your employees have something to work towards, and a sense of achievement when things go right.
Training Courses
It’s obviously essential to ensure that your staff are able to carry out their duties, but you can use training courses to expand job roles and fill knowledge gaps in your business. Don’t know anything about marketing? Why not send a member of staff out on a course and turn them into your eager marketeer?
Do these methods reduce staff turnover?
It’s disappointing to invest time and money into a member of staff that then leaves your business, but did you know that staff development actively prevents this? Evidence suggests that well trained, engaged employees feel valued, motivated and loyal. Leading retailer Jonathan James prides himself in developing his over 600 staff and as a result, experiences staff turnover at an average of just 4%.
So, if you are considering this change, we encourage you to look into the various methods of staff development and apply this to your daily routine. It is safe to say developing this strategy will have a positive impact on the future of your business.
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