What are your customers’ favourite Christmas tipples? Do they look forward to a refreshing gin and tonic, a cheeky rum and coke, a comforting Baileys or an adventurous snowball? Compared to all Alcohol types, it is Spirits which has the most significant uplift in sales in the weeks leading up to Christmas.
Vodka | Whisky | Rum | Gin | Brandy/Cognac | Liqueurs | |
3.8% | 13.2% | 13.4% | 21.8% | 25.8% | 84.5% |