Which platforms are available?
With a variety of platforms available, it’s tough to know where to focus your social media efforts. Studies suggest that the most popular social media platforms are Facebook with 94% of daily use by UK shoppers followed by Twitter at 55% and other networking sites such as Instagram and LinkedIn which are not far behind. To get the most for your time and money, you should focus on the platform with the tools and audience that’s right for you.
Did you know?
- Facebook has 37.7 million UK users and growing.
- You have the ability to create an in-depth profile
- You can post high quality, varied content (text, images, video)
Read the following article: How to get the most out of Facebook
Take a look at introducing social media into your business and choose the right platform and style for your business. There are several ways to get started including online courses such as HubSpot and Udemy as well as Booker workshops. It is all about making social media work for you.
Investing a little time into marketing through social media will let local people know about your business, create a dialogue between you and your customers and, if done right can lead to an increase in turnover.