The emergence of the ‘Want It Now’ culture, especially in young shoppers, leaves retailers facing new challenges. Amazon Fresh, for example, is a home delivery service and currently available in 69 UK postcodes while Amazon Go, a rethink on the traditional C-Store formula is making waves in Seattle.
It’s not just innovators that are changing the game, however. Major supermarkets such as Tesco are also trialling same-day delivery slots to cater to this growing, impatient market. Suddenly, convenience stores don’t sound so convenient.
That’s not to say that C-Stores don’t offer any form of home delivery. In one of our recent surveys, over 45% of respondents reported that a Home Delivery service was already something they provide in some shape or form.
So, is it smart business to offer this service as standard to combat larger competition?
Home Delivery Shop Sales vs. Regional Average
Home Delivery Shop Footfall vs. Regional Average
Home Delivery Basket Size vs. Regional Average
Obviously, it’s impossible to say whether home delivery is the driver for the great performance of some and the not-so-great performance on others. The numbers do suggest however that home delivery is certainly not driving turnover. It is important to remember the other big reason that retailers offer home delivery…as a community service.
A C-Store’s most important asset is its local community. Conscientious retailers offer services with little financial benefit as part of their duty to the community. The retailers we spoke to understood the importance of their local community and offered home delivery even though it is not always economical.
So, if you’re thinking of offering home delivery, make sure your heart’s in the right place to avoid being disappointed.
Our data covers over 2,600 retailers throughout the UK and is updated daily.