But are CBD products right for a convenience store? Sales review of the last four weeks to end of June 2019 reveals that 63% of hemp and CBD stockists sold 3 or less units of these products in the four week period. Only 18% of them sold between 2.25 and 31 units a week leaving the remaining 19% of stores in a lukewarm middle. It is no surprise then that a number of well known retailers confessed that they would be phasing out CBD products (Talking Retail, https://www.talkingretail.com/opinion/talking-points/retailer-soapbox-will-sales-cannabis-derived-cbd-products-take-off-uk-10-05-2019/). On the the other hand, some stores consistently generate at least £50 in weekly sales, which is higher than 85% of independent c-stores make from the entire Vaping category!
So what hemp & CBD products do independent c-stores currently sell? Vapig companies have been successful in convincing independent retailers to stocking CBD infused e-liquids as 18% of them do (67% of the 763 stores that sold any CBD product in 2019). The other most widely sold CBD products are soft drinks (27% of CBD stockists), hemp-based tobacco rolling papers (15% of CBD stockists), and CBD supplements in the form of oil, tincture and capsules (3% of CBD stocksists).
Most peoples’ awareness of Cannabis is that smoking it is illegal. It is not suprising that many c-store shoppers are still cautious about buying CBD vape in a c-store, potentially in front of their neighbours or school children. However, picking up a can of CBD drink feels like an act of innocence! After all, one may not even have noticed those three letters on a can of soft drink …
A review of weekly value and volume (unit) rate of sale in the top 10% best performing “CBD stores” reveals that traditional tobaco accessories and CBD-infused food & drink products are the fastest moving CBD products in-store. Dietary supplements such as Hope Advantage Plus 4% CBD Oil 10ml offer the highest £ value rate of sale due to higher unit price (around £35 per pack) but only one unit every other week on average would be sold in a c-store.