Shoppers want a balance of convenience and value. The constant price wars of the large multiples and the recent rise of the discounters versus the continuing resilience of c-stores are all signs that shoppers want a mix of convenience and value and are willing to shop around, and pay a premium to get it.
But how can you maximise the potential of meal deals as a whole? We’ve researched some of our most successful retailers and found three key things they do that give their meal deals an edge.
Did you know? Any good EPoS system, including ShopMate provides reports on category sales and financials. Use these to give you ideas on the most successful products in your store that can drive sales of their meal-deal counterparts. You could even merchandise in a few different ways and use reports throughout the day to see how well your changes are working.