Generate, a new natural sports drink launched with Kerryfresh in December 2015 and targets health conscious and busy consumers. Generate aims to rival the benefits and simple purity of water. To achieve this, natural fruit flavours were added to pure water with trace vitamins and minerals to restore the body’s natural levels and cut through thirst.
With no natural additives or artificial flavourings, Generate is high in vitamin C and B6 for the immune and nervous system. It is available in a range of fruity flavours including citrus and berry, and targets a £1 retail selling price with price market bottles available. The RRP price if £1.39 for un-priced bottles.
How you can target the lucrative health-conscious consumer:
1. BOGOF promotion offers on any natural sports drink in store.
2. Stock other nutritional and natural sports drinks such as Vitamin water, Isotonic Drinks, Smoothies and more, which will also drive sales within this competitive market.
3. Merchandise these items alongside other healthy brands such as Shapers Sandwiches, Crisps, Kellogg’s Nutri-grain bars and Nature Valley Granola snacks. This will boost revenue by cross selling and creating an offer on healthier option meal deals. You will encourage impulse buying, and target the health conscious ‘grab-and-go’ consumer.