Tuesday 1st March 2022 is Shrove Tuesday or Pancake Day as it has more commonly become known. Are you stocked up? We share the timing on purchases and the key items to have in stock.
Pancake Day may not be the biggest holiday in the British calendar – but it’s still a flipping big deal in convenience stores across the land. Sales for well-known pancake day ingredients increase in the week of the event. The chart indicates average sales of key pancake ingredients over the weeks before, during and after Shrove Tuesday 2021.
Shrove Tuesday marks the day before the start of Lent – when families traditionally fast for 40 days, beginning on Ash Wednesday and ending the night before Easter Sunday. The fast has relaxed in western countries but many Christians give up specific pleasures such as sweets, alcohol or baked goods. The cupboards must be empty of temptation – so pancakes are a traditional way to use up the last of the flour and eggs in preparation.
The chart shows the increase in average number of transactions compared to the previous week to see which ingredients increased the most.
|Greens Pancake Mix Pm100
|GoLocal Original Pancake Mix Pm£1
|Greens Pancake Shaker Pm£1
|Jif Lemon Juice Tll Bottle
|Jif Lemon Juice Squeezy Shape
|Bestone Lemon Juice 79P
|Hs Hazelnut Chocolate Pm169
|Lyles Golden Syrup Tin
|Lyles Golden Syrup Pouring
|Tate & Lyle Squeezy Golden Syrup
|Askeys Treat Milk Chocolate
|Askeys Treat Strawberry
|Tate & Lyle Squeezy Chocolate Syrup
Pancake day for the majority appears to be a last-minute purchase with the majority of sales taking place on the day itself. Based on hourly sales (see the chart above), it’s teatime where the highest number of sales take place so it looks like it’s a last-minute panic on the school run as people remember what day it is!
There seems to be lot of reliance on the pancake mixes, which takes the pressure off families trying to find a recipe! Children all over the country will be attempting to flip their pancakes without getting them stuck to the ceiling!
Get those ingredients and mixes into a prominent spot to take advantage of raised sales for the day.