A study by Econsultancy found that the average spend in small shops is £6.58 – but if a shopper shares positive comments or images there is the potential to make up to £125 in additional revenue from new customers (Convenience Store 2015). Around 80 ShopMate users have Twitter accounts and many find it a great way to highlight what they offer and their community involvement. Retail Data Partnership (RDP) have gathered insights into how retailers can increase revenue and footfall using social media platforms: Facebook and Twitter.
Facebook can increase awareness and bring in new custom whilst also keeping existing customers informed and engaged.
Although Twitter is the larger social media network, Facebook provides a multi-media platform with thousands of apps that can assist business with marketing. These include posting and scheduling apps like Hootsuite and post planner, and Ripe Social to bring brand awareness and customer interaction.
You can get to know your target audience by using the Facebook insights page to check how many ‘likes’ you have generated on a specific post, keep track of your reach and overall engagement and post-performance.
Build brand loyalty by being engaging and interactive on Facebook – if you provide a flow of great content and special offers it will encourage your followers to stay loyal. This will also drive traffic to your website if you have one, or other social media platforms such as Twitter.Facebook can also allow you to check your local competition to see how they are doing in terms of their social media traffic and growth.