Our spending trends change during the run-up to Valentine’s Day. For those trying to woo a partner, the likes of chocolate, wine, and flowers fly off the shelves. Fancy homecooked meals find people desperately scrambling for lesser found ingredients. For those trying to avoid St. Valentine and all his nonsense, anything goes.Not that Valentine’s history is straightforward. Some of it is downright dark. So, before we delve in to crunch some Valentine’s Day sales data, here’s our investigation into debunking all that love and goodness.
Since then, the 'X' has been largely accepted to represent the kiss. The 'O' came about as 'the hug' for a relatively simple reason. It started in North America, where noughts & crosses brought 'X' and 'O' together. As 'O' looked like circled arms creating a hug, the 'XOXO' was born!
Besides sewing a boar’s head onto a turkey’s body, single women would also enjoy roasting a hedgehog. We do not recommend this method of trying to find your true love.
While European society soon boiled this down into a simple action of males gifting chocolate to a chosen female, Japan went the opposite direction. According to folklore, Japanese women are expected to present their male crush with chocolates. Apparently, this stems from a popular advert first shown years ago.Richard Cadbury never patented the heart-shaped box full of chocolates, but he is credited with the first design.
The boxes became collectable and were marketed as containers for love letters and other trinkets. Nowadays, more than 35 million heart-shaped chocolate boxes are sold around Valentine's Day.In America, more than a billion dollars' worth of chocolate is purchased on VD. Most people find that red or pink chocolate is the most romantic. Naturally, prices around February 14th for special chocolates more than doubles.
For more information on Valentine's Day sales data, get in touch with our data team through our website.