However, the pace of growth slowed in September. This coincides with the first large-scale report on vaping-related illness making headlines in the national press.Year-on-year Vape growth dropped into single figures during October. Throughout November, expansion fell to only one fifth of the growth seen in January 2019.
The NHS England study involved 181 smokers or ex-smokers. Volunteers completed questionnaires and provided breath, saliva, and urine samples. Previous studies of this kind relied on animal research, or laboratory equipment, to estimate any long-term effects of e-cigarette use.Despite boiling down a conclusion where 'vaping has been endorsed by health experts' (ITV News, 2019), average Vape sales declined by 5.2% from August to September. Sales dipped a further 1.5% from September to October, although this figure recovered slightly in November (+0.7%).
Considering that the decline in store numbers selling Vape (on a weekly basis) takes place against the backdrop of a growing TRDP store estate, the real decline in the number of stores selling Vape since Week 36 (commencing on 2 September 2019) is closer to 6%.For comparison, sales of factory-made cigarettes declined by 9% in September vs August and by 1.2% in October vs September. Sales increased by 0.2% in November vs October. The category continued to decline year-on-year.
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