It’s almost the end of the Christmas season and shelves still have some festive treats on display. Chocolate selection boxes, holiday themed red-and-green confectionery packaging, chocolate Santas in colourful foil wrappers and self-eat treats such as Santa’s Merryteaser, and Popping Candy.
The bigger supermarkets are also slashing prices of their festive confectionery items.
As an independent retailer, there is nothing stopping you from thinking innovatively to increase profit on these festive treats. Why not cross sell your festive confectionery with leftover seasonal cards and wrapping paper?
This will drive sales and increase your overall profit – especially if your customers are savvy consumers who like to make the most out of the post-season sales in preperation for next Christmas.