Are you ready for a long weekend of celebrations? We’ve looked at the VE day celebrations to provide some pointers to what shoppers might buy for the Platinum Jubilee weekend.
It is unprecedented for a UK monarch to have ruled for 70 years – so we have been granted an additional bank holiday to allow celebrations between Thursday 2nd and Sunday 5th June the UK.
Much like the VE day celebrations in May 2020, we can expect to see plenty of union flags along with bunting and cupcakes but because the country is no longer in lockdown, there will also be a proliferation of pageants and parades, concerts, jubilee lunches and street parties, and as dusk falls, the beacons will be lit across the country.
There are plenty of new products being released in celebration of the event – many of these are repackaged favourites, with a union flag on the packaging. We have noted Whitley Neil Jubilee Gin, Jubilee Chapstick, PG Tips packaged with Royal corgi’s, HM sauce and Salad Queen, Jubilee playing cards and more.
As usual, it’ll be the nation’s convenience stores who provide support while everyone else is celebrating – but this does mean we can expect to see some increased sales. We looked at figures from VE 75th and determined which items are likely to be popular based on which items increased in sales.
We anticipate that increased sales will come from baked goods – during the VE Day celebrations, Doughnuts, Scones and Swiss roll sold best.
In home baking, though marzipan shows a high percentage increase, lower levels of everyday sales probably mean this is not a high value item to promote – but it seems that chocolate and cake icing will be popular.
Picnic items like disposable cups, plates, napkins and cutlery will be purchased for trestle tables up and down the country. The British favourites of pork pies and crackers seem to be the winners for picnic food – and don’t forget the tortilla chips!
We don’t see huge increases in alcoholic or soft drinks. Alcohol as a category performed 1.1% down over the VE Day celebrations but some items performed better - tequila performed well by 20.1% up for the weekend.