When they took over the business from their father, they set themselves the challenge of increasing store turnover year on year. To achieve this, they freshened up the fascia, range and layout as well as maintaining the good business practices put in place by their father. As a result, store turnover is up significantly, and their wholesaler, Blakemore, has recognised the brothers for their achievement with three awards including Retailer of the Year. Here are three important lessons they learnt that led to this great achievement.
Improving a business often involves a leap of faith. In the case of the Sarkaria brothers, several leaps into the unknown were required to make the improvements necessary to their business. The first was to choose a relatively new fascia for their business, A F Blakemore’s Bmorelocal…
Once the new range was selected and merchandised, the brothers decided to invest in technology to help them manage stock and track sales. They selected The Retail Data Partnership’s ShopMate EPoS system, provided as part of Blakemore’s EPoS for Data agreement. As well as the basics, their EPoS system allows the brothers to maintain prices, order from Blakemore electronically and keep on top of store performance with a variety of intuitive reports.
Since installing the till the brothers have been impressed with how easy it is to use and how much time they save on administrative tasks. They’re now looking to manage their stock with handheld peripherals and ordering all of their stock electronically from Blakemore.
When the Sarkaria brothers set their business target, they were acutely aware of the limitations of their local area.
This year’s awards aren’t the first for the Sarkaria brothers. Last year BK Stores won Blakemore’s Retailer of the Year for Grimsby, and since then Pardeep and Randeep have had their eyes on bigger and better achievements, namely the Blakemore Retailer of the Year for the whole of the UK.
They approached their Blakemore Business Development Manager, David Pope to find out more about the criteria for the awards and the steps they would need to take to be short-listed. Many of these, such as community engagement, were already part of their day-to-day business. Social activities such as football team sponsorships, community outreach and charity collections are an important part of retailing, and many retailers already do this.
BK Stores and the Sarkaria brothers prove that award winning retailers aren’t born. They are made through hard work, smart business decisions and a willingness to experiment and take risks. This ethos has influenced their plans for the future, as the team are investing in events for the community over the festive period and exploring options for improving shopper loyalty even further.
The next year looks to be an exciting time for BK Stores, and we look forward to seeing what further improvements and awards on are on the horizon.