We charted sales of chewing gum and mints across 2019, 2020 and 2021. We can see a significant drop in sales in weeks 12 and 13 in 2020 and all the way through until week 28 sales do not reach the levels of 2019. The latter half of 2020 saw more regular sales but as we returned to lockdown, sales fell. In 2021, still under lockdown conditions, sales have stayed low.
But is it just chewing gum sales that have been hard hit by lockdown? We looked at bubble gum to see if it, as a non mint-based product has seen the same trend. Sales follow the same sort of trend – but this isn’t a breath freshening product – what could be the cause?