If Easter has traditionally been a peak trading period for convenience stores, then our review of last Easter shows that lockdown made it even more important last year. Read on for some tips on what to stock
Even if you’re not a fan of chocolate or the Easter Bunny, it’s difficult not to get enthusiastic about the return of Spring, a little warmer weather and some sunshine. There will surely be some sunshine to enjoy soon!
This time last year we were in the first COVID-19 Lockdown for the duration of the Easter season and many people were speculating that Easter Eggs weren’t essential purchases. At the point of writing this article, it looks as though we might be beginning to see the lift of restrictions by Easter 2021. We compared data from Easter from 2020, 2019 and 2018 to help get an idea of what to expect for the season. In each period we looked at a 2-week period before Easter and because the date varies, there may be some seasonal variation.
Alcohol sales went up by 74% in the 2020 Easter period – pubs were closed and the quarantini* (*home-mixed alcoholic cocktail made with whatever you have in the kitchen cupboard or can obtain from your local convenience store) became the drink of choice.In alcohol over the Easter period, in 2020, Carling 440ml topped the sales with average sales per store £261.09 (up 57% on 2019), with Stella Artois 4.8% 440ml the 2nd bestseller £189.27 (up 57%). In spirits, Smirnoff Red was the top seller, average sales across the period in 2020 were £162.50 and the only wine to feature in the top 20 is Hardy’s Bin 161 PM 575 Chardonnay with average sales of £92.20 through the Easter period in 2020.
This Easter may be an unusual mix of new-normal with a scattered outlook of local tiers but it’s clear that chocolate will still be considered an essential item for many!