Offer a decent range
Her Easter Egg range includes Malteaser, Cadbury’s, Galaxy, Mars and Thornton’s with an extensive selection of Easter Egg alternatives such as Cream Eggs, Kinder Surprise, Galaxy Golden Eggs, Mini Eggs and more.
She also uses the reports on her EPoS system to keep up with good and bad sellers to ensure that she’s not wasting shelf space with products that don’t sell.
Charlotte moved her confectionery to the opposite side of the store and replaced it with Easter eggs and Easter egg alternatives. Customers who knew the store walked to that area expecting to find single serving chocolates but instead found their Easter range. This increased the chance of an impulse purchase and further drove sales within this category.
Easter eggs are incredibly seasonal so it’s important to sell as much of your Easter Egg stock during the Easter period. That said, you don’t want to be out of stock. Charlotte has a strategy for keeping on top of stock levels.