Last year the lockdown began on 23rd March, the day after Mother’s Day, though the announcement was made earlier so it was a subdued event in 2020. This year there will surely be people finding alternative ways to celebrate their Mum and this is where a well thought out store display can really make a difference.
Groceries were up 65% and Frozen 66% over the Mother’s Day weekend compared with the weekend before – we expect to see a similar rise this year as there will be those cooking a meal for Mum. Some well-placed POS will help remind your shoppers to buy something special to cook.
And finally, to add a little luxury to the day, don’t forget the chocolate! Last year the top confectionery sales spot went to Cadbury’s DairyMilk PM100 with sales £26,198, up 33.7% on the weekend before – but the item with the biggest rise in sales from the previous weekend was Cadbury Milk Tray – sales reached £7,219 – up 820% on sales from the weekend before. Other boxed chocolates also performed well – Dairy Box Carton +692%, and Rocher T24 Diamond Display +661% which suggests that a good display of these items at the point of sale might help remind those who are planning a treat for mother.