Lockdown 2020 - Alternative Smoking - Regions
If we break down the sales into weeks, the 2nd graph shows the increases in units sold of alternative smoking around the lockdowns. Wales experienced a surge in advance of Firebreak which was announced on 19th October and England saw a rise in sales from the announcement of Lockdown 2 on 26th October. Scotland hasn’t been subject to the same lockdown rules, instead following the tier system with localised lockdowns.
There are more general and convenience stores selling vape products than ever before and periods of lockdown clearly increase the numbers of customers who visit convenience stores for their vape. In March 2020, sales per store rose from £184.48 to £291.50 by May 2020. During the lockdown, vape stores have been closed as non-essential retail. Customers have therefore sought alternative sources, and there are signs that shoppers are going to their local store to stock up. Supermarkets only stock ranges from the larger vape manufacturers so those with a more nuanced taste will still be looking for a retailer who can provide that service.