Vape Sales Opportunity Lockdown 2

Dedicated vape stores have taken the place of the old-fashioned high street tobacconist. Specialist vape providers have deep knowledge of the different kits available on the market; they can stock a large variety of kits from a wide range of manufacturers – they have time to dedicate to answering questions and of course have space dedicated to display their range. However, the same was true of the tobacconist, and many of the old stores nevertheless departed the high street – not because they didn’t know their stock or their customers, but because enough products were also available elsewhere. Vape stores have closed temporarily for lockdown in England.

Across our “estate” of stores, more and more retailers are stocking alternative smoking lines. Items that fall into the alternative smoking category include vape kits and devices, e-liquids and vape related products. The figures in the chart below are derived from stores in England, Scotland, and Wales. It is important to note that not all countries have been in lockdown at the same times.

Sales figures also suggest that once shoppers have found a convenient place to buy their preferred product that many return. It might be because an entrepreneurial store made an effort to seek out the right product or simply because it’s easier to continue to buy from the shop on the corner than make a trip into town. Still, there’s clearly a case for stores in England to promote their displays whilst the country is in lockdown.