Across our “estate” of stores, more and more retailers are stocking alternative smoking lines. Items that fall into the alternative smoking category include vape kits and devices, e-liquids and vape related products. The figures in the chart below are derived from stores in England, Scotland, and Wales. It is important to note that not all countries have been in lockdown at the same times.
Sales figures also suggest that once shoppers have found a convenient place to buy their preferred product that many return. It might be because an entrepreneurial store made an effort to seek out the right product or simply because it’s easier to continue to buy from the shop on the corner than make a trip into town. Still, there’s clearly a case for stores in England to promote their displays whilst the country is in lockdown.
Vape sales as a percentage of tobacco products have gone up: in 2019 sales were at 2.82% and in 2020 alternative smoking rose to 3.32% as more people discovered the benefits of quitting tobacco in favour of products that are better for their health. Higher than average margins on these products further the case for driving sales now to win a share of the market longer term.