Restrictions for promotions and placements of HFSS products in Scotland will start from 1st of October 2026. Products considered to be HFSS include prepackaged items such as cakes, crisps and sugary drinks. Retailers will be responsible for complying with the regulations if they are a qualifying.
What Changes on 1st October?
Restrictions are in place from 1st of October 2026 and they limit the promotion and in-store placement of HFSS foods. The new regulations restrict price promotions for HFSS products such as multibuy offers and free refills for sugary soft drinks. The regulations also restrict in-store placement of these products to limit customer exposure. These restrictions also apply to online stores.
Are you a qualifying business?
To be affected by the regulations you must be a qualifying business. To be classed as a qualifying business you must offer specified food for sale and have 50 or more employees. If you are part of a franchise, you will also be classed as a qualifying business. Some independent retailers who operate as part of a symbol group or fascia could be classed as a franchise and could be considered as a qualifying business. If you are unsure about whether you are a qualifying business, or if you could be considered as part of a franchise, then there is a full definition on gov. scot.
What Should Retailers Do?
Retailers should prepare for the HFSS regulations, so they are ready to comply by 1st October 2026.
- Check if you are a qualifying business
- Make changes to comply with the placement regulations
- Check your pricing and promotion strategy
Still Unsure?
If you are still unsure about whether you are a qualifying business or if you have any other questions, then it may be helpful to contact your symbol group operator.
See the full regulations ->
Food (Promotion and Placement) (Scotland) Regulations 2025: implementation guidance
Useful Source
Scottish Grocers Federation (SGF)
Download – HFSS RETAIL GUIDE 2026
