One of the biggest treats of the summer is Ice Cream! To make the most of the sunshine in your store, make sure you have the right brands in stock and on display!
Ice cream sales naturally take off when the weather warms up. The biggest selling month is July – with the exception of 2020 where the peak came earlier due to lockdown! 2022 is currently following the expected sales pattern, but higher than before the pandemic.
Ice Cream - Sales per Store
Ice Cream - Sales per Type
Ice Cream is the dominant sub-category, and in the current year to date accounts for 82.5% of category sales. Ice Lollies and Ice Pops (combined) have gradually reduced from 19.5% to 16.7% of sales.
Within Ice Cream, the dominance of Handheld products has been reducing as sales of Tubs/Blocks have increased.
Non-Dairy Ice Cream is just a very small section of this category. It has increased its share over the last 3 years……but has fallen slightly in the current year.
Ice Cream - Brand Share of Spend
| Brand | 2019 | 2020 | 2021 | 2022 |
| Magnum | 20.6% | 20.5% | 19.7% | 17.5% |
| Classic | 16.9% | 14.8% | 15.1% | 14.1% |
| Ben & Jerrys | 6.3% | 7.4% | 10.0% | 16.6% |
| Cadbury | 4.7% | 6.4% | 8.0% | 9.8% |
| Cornetto | 3.9% | 3.8% | 4.2% | 4.3% |
Although the order of the top 5 brands hasn’t changed, Magnum & Classic are losing share, whilst Ben & Jerrys, Cadbury and Cornetto are all increasing.
These are the top selling brands in each sub-category:
Ice Cream - Handheld Ice Cream
| Barcode | Description |
| 8712100836169 | Magnum Classic Chocolate Ice Cream 110ml |
| 8712100836275 | Magnum White Chocolate 110ml |
| 8000920400487 | Walls Twister 80ml |
| 8712100889233 | Walls Solero Exotic 90ml |
| 8712100888274 | Walls Feast 90ml |
Ice Cream - Ice Cream Tubs
| Barcode | Description |
| 8711327373105 | Ben & Jerrys Cookie Dough Ice Cream 465ml |
| 8711327370708 | Ben & Jerrys Chocolate Fudge Brownie Ice Cream 465ml |
| 5020379153294 | Classic Vanilla Ice Cream Tub 900ml Pm225 |
| 8711327373013 | Ben & Jerrys Phish Food Ice Cream 465ml |
| 5020379153317 | Classic Caramel & Fudge Ice Cream Tub 900ml Pm225 |
Ice Cream - Ice
Lollies
| Barcode | Description |
| 5015282125056 | Bobbys Ice Snapper 90ml |
| 5010238020393 | Nestle Fruit Pastilles Lollies 4Pk £2.25Pm |
| 5010238020416 | Vimto Lollies 6Pk Pm£1.25 |
| 5010238016877 | Nestle Fruit Pastille Lolly 65ml |
| 5014733002120 | Whirlz Ice Lolly 80ml Pm75 |
Ice Cream - Ice
Pops
| Barcode | Description |
| 8000920401170 | Walls Calippo Orange 105ml |
| 5020379153768 | Classic Orange Pop Up 110ml Pm60 |
| 5020379153799 | Classic Apple &Blackcurrant Pop Up 110ml Pm60 |
| 8000920461235 | Calippo Cola 105ml |
| 5060221241847 | Tango 2 In 1 Ice Pops |
Ice Cream - Dairy Free
| Barcode | Description |
| 8711327313712 | Magnum Vegan Classic 90ml |
| 8711327373723 | Ben & Jerrys Vegan Chocolate Fudge Brownie Ice Cream 465 ml |
| 8711327374904 | Ben & Jerrys Vegan Cookies on Cookie Dough Ice Cream 465 ml |
| 8714100658277 | Magnum Vegan Almond 90ml |
| 8714100658420 | Magnum Vegan Classic 270ml 3pk |
Ice Cream - Low
Fat
| Barcode | Description |
| 1230000022057 | Halo Top Peanut Butter Cup Ice Cream |
| 1230000022019 | Halo Top Vanilla Bean Ice Cream |
| 1230000022040 | Halo Top Sea Salt Caramel Ice Cream |
In 2019, low fat options accounted for 0.13% of category sales. In 2020 this dropped to 0.03% and fell again to 0.02% in 2021. These lines might do well for you if you have a local slimming group.
Make sure your customers can find the brands they are looking for while the sun shines!
