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Boost Your Sales with Strategic Add-On Items
Convenience stores thrive on quick purchases, and a well-thought-out approach to add-on items can significantly increase sales while enhancing the customer experience. Whether it’s a team member making suggestions at the till or smartly positioned impulse items, these small strategies can lead to big results.
Why Add-On Sales Matter
Add-on items encourage customers to make additional purchases they hadn’t planned, boosting your average transaction value. From a bottle of water with a meal deal to batteries with a gadget purchase, the possibilities are endless.
Tips for Suggesting Add-On Sales
- Train Your Team: Equip staff with quick phrases to suggest complementary items, like “Would you like a chocolate bar with your coffee?”
- Know Your Products: Ensure the team knows which items pair well together or which promotions are currently running.
- Be Friendly and Authentic: Customers respond better to natural, helpful suggestions rather than hard-selling tactics.
Positioning Items by the Till
Impulse buys are most effective when positioned right where customers wait. Here’s how to do it:
- Rotate Stock: Keep the area fresh by switching the displayed products regularly.
- Seasonal Picks: Highlight items suited to current trends or events, such as sunglasses in summer or hand warmers and umbrellas in winter.
- Bundle Small Necessities: Gum, mints, chargers, batteries or reusable bags make perfect till-point purchases.
How MediaMaster Can Help
Technology can take your sales strategy even further. MediaMaster is an ideal tool for convenience stores, displaying branded and wholesaler promotions directly at the point of sale. With eye-catching visuals and dynamic content, it grabs your customers’ attention while they wait at the till, increasing the likelihood of last-minute add-ons. Whether it’s a special deal on snacks or a limited-time offer on beverages, MediaMaster ensures your customers see the right message at the right time.
The Bottom Line
Add-on sales aren’t about squeezing more out of your customers—they’re about providing added convenience and value. A well-trained team can ensure your customers leave with the items they need – conserving an example for the spring and summer, it takes two full litre bottles of lemonade to mix with a whole bottle of Pimms… the same is true of course for rum and cola…but most customers will only take one bottle of mixer. If your customer is having a party, they’ll be glad they were reminded to buy the right amount. And don’t forget the garnish – again Pimms is often served with strawberries and cucumber – but many cocktails and even some beers, are improved by a slice of fresh lemon or lime.
Stores in Scotland and Wales should be aware of the rules around selling alcohol – alcohol must be stored in a specific area within your store and a product other than alcohol may only be displayed within the same aisle if it is a non-alcoholic drink; packaged with, and may be purchased only along with, alcohol; a branded non-alcoholic product, or a newspaper, magazine or other publication. You can read more about the regulations on promotions on alcohol here: asa.org
Challenge Your Team
Your store is packed with items that have an obvious partner… tea and biscuits, eggs and bacon, pet food and treats… ice cream and syrups – or cones… challenge your team to think of more and remind each customer in a helpful, conversational tone.
By training your team, positioning items strategically, and leveraging tools like MediaMaster, you can boost your sales while keeping your customers satisfied.
Ready to take the next step? Start small, experiment with suggestions, and see how impactful those small changes can be for your business.
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