Customer Login
01780 480 562
Online Reporting
My Dashboard
Log Out
Retail Insights
Be Mine, Valentine!

We will surely still be locked down this Valentine's Day. No restaurants, no romantic getaways, no city breaks. Just you, me and Netflix - so there had better be flowers, and chocolate and a quality bottle of wine - and a sentimental card in a red or pink envelope.

Cards: Last year, Card Connection cards topped the bill in the lead-up to Valentines, with sales of £10,976 in Valentines week (10th Feb 2020-16th Feb 2020) but just £677 in the preceding week. Card sales overall were up 676.8% on the previous week. We want to show we care - but we don't feel the need to pre-plan! Best selling item overall was the Hidden Treasures Lottery scratchcard - perhaps it was slipped between the sheets of Valentine's cards as a special surprise, sales went up in Valentines week by 261% last year.
Cadburys Milk Tray 180g

Confectionery:  Amorous shoppers also purchased £10,031 of Cadbury's Milk Tray 180g in Valentines week and £3,856 the week before - which just goes to show, the lady still loves it.  Second last year was Lindor Milk Carton at £7,144, up 158% on the previous week.

Wine: Best selling wine in Valentines week last year was Secretary Bird Merlot, sales totalled £3,697, - that'll make for a good wine to share over that special meal. Let's not forget that couples everywhere will be staying in - for a candle-lit, home-cooked, romantic meal, or a meal deal for two - or for those less inclined to work in the kitchen, for a takeaway and a tipple this year.

Ready meal:  It might be that the cooking duties fall to the person with less kitchen experience - get your chiller cabinets at the ready, highlight meal ideas for two, add a wine pairing - make it easy for them. Miscellaneous butchery items come second in the valentines list at £12,793 during Valentines week - up from £5,104 the week before - so it isn't all about confectionery.

A last-minute bottle of wine and a box of chocolates will get those less organised shoppers out of trouble on this most romantic of evenings - be sure to be ready for them!
Secretary Bird Merlot
Get free insights directly to your inbox
By submitting the above form, you consent to receive insights emails from ShopMate and Retail Data Partnership. Click here to view our privacy policy
Read More