Make sure you have the right mix of breakfast products on your shelves at the right times of the year. The shift between cereals in boxes, and breakfast-on-the-go cereal bars, fluctuates with school terms.
We all know that we should eat a healthy breakfast but our busy schedules often mean we struggle to find the time. Commuters grab a coffee at the station, parents eat a hurried piece of toast whilst hurrying the family and students grab a cereal bar before school.
Boxed cereal saw a huge uplift in sales at the start of lockdown when those who would normally pick up breakfast on the move, now found themselves at home. Aside from this peak, the sales pattern follows a similar trend year on year with a small rise during the summer months.
It makes sense for stores to offer both breakfast cereal options, as each have a good proportion of market share. Be ready as each term starts for an uplift in sales of cereal bars.
Barcode | Description | Percentage of Sales | Margin | |
5059319018782 | Kelloggs Crunchy Nut 500g Pm 3.29 | 0.05 | 26.9% | |
5059319014784 | Kelloggs Cornflakes 500g 2.99 | 0.04 | 28.8% | |
5010029000016 | Weetabix 24s 430g | 0.04 | 22.3% | |
5059319018966 | Kelloggs Coco Pops 480g 3.29 | 0.04 | 26.4% | |
5053827191753 | Kelloggs Variety 8pk PMP £2.49 | 0.04 | 32.2% | |
5059319018812 | Kelloggs Frosties 500g 3.29 | 0.03 | 26.6% | |
5059319016405 | Kelloggs Krave Chocolate H/Nut 410g 3.29 | 0.03 | 26.6% | |
5000108280163 | Quaker Oat So Simple Smooth Golden Syrup Porridge Pot 57g PMP 99p | 0.02 | 30% | |
5010029217162 | Weetabix Pm299 24s 430g | 0.02 | 25.5% | |
5010029000504 | Weetabix 215g | 0.02 | 27.8% |
Barcode | Description | Percentage of sales | Margin | |
5059321002267 | Kelloggs Rice Krispies Squares Marshmallow 28g Pm 59p | 0.15 | 27.4% | |
5059321002298 | Kelloggs Rice Krispies Squares Chocolate 36g Pm 59p | 0.14 | 27.2% | |
5059321002236 | Kelloggs Rice Krispies Squares Caramel & Chocolate Bar 36g Pm 59p | 0.11 | 27.0% | |
5059321002175 | Kelloggs Nutri-Grain Bars Strawberry 37g pm 59p | 0.10 | 27.6% | |
5059321002083 | Kelloggs Coco Pops Milk Bar 20g Pm 59p | 0.06 | 27.0% | |
7622210614742 | Belvita Breakfast Biscuits Soft Bakes Choc Chips 50g Pm 60p | 0.05 | 19.5% | |
5059321002205 | Kelloggs Nutri-Grain Bars Apple 37g Pm 59p | 0.03 | 27.4% | |
5059321002144 | Kelloggs Nutri-Grain Raisin Bake 45g Pm 59p | 0.03 | 25.9% | |
5059321002113 | Kelloggs Crunchy Nut Chocolate Peanut Bar 35g Pm 59p | 0.02 | 29.4% | |
7622201776367 | Belvita Honey & Nut Pm60 | 0.02 | 22.2% |