Priding themselves on customer service and sheer commitment to their community, Samantha and Mark Coldbeck, owners of Wharfedale Premier Convenience Store in Hull are this year’s winners of Responsible Retailing at the IAA. It’s no wonder, because they have implemented the best practice in preventing sales of age-restricted products to underage buyers. The Coldbecks installed three ShopMate EPoS tills in 2012, and Retail Data Partnership (RDP) visited the store to find out what they do to win this recognition.
Samantha and Mark stress the fact they wouldn’t want their children buying illicit tobacco or other age-restricted products. They apply the Challenge 25 programme strictly and have POS material prominently displayed to remind customers that they need identification for age-restricted purchases.
They also use the shop front effectively to tell their customers about promotional offers inside the store.
Thinking outside of the box, Samantha takes a proactive approach to spotting how her marketing strategies communicate to her customers.
The Coldbecks are always looking for new ways to improve, and are strategic in their approach.
Samantha and Mark launched their Twitter account on the 17th September of this year. Since then, they have used it effectively to communicate with their suppliers.
The Coldbecks use both Twitter and Facebook to tell their customers about their promotional offers, and post regularly about what the store does for their community.
Samantha and Mark also use social media to motivate their staff
When RDP visited the store, the shop communicated to its customers extremely well. The Coldbecks understood how to use national events such as the holidays to contextually promote what was on offer.
Samantha and Mark shared a top-tip about marketing to their customers.
RDP were really impressed with Wharfedale Premier – congratulations and a massive well done to Samantha and Mark Coldbeck!