Samal competes directly with other convenience stores as well as the bigger supermarkets. Sam’s Premier is right near a Co-op, Budgens and soon a Lidl, as well as Bourne’s largest supermarket, a Tesco. For him, the best way to compete with local competition is by offering quality customer service.
Apart from his stellar customer service, Samal’s best sales drivers are Lottery and Pay Point. He often gets high-value lottery winners in store and keeps all of his winning tickets on a wall behind the counter.