It has been widely reported that the high street has endured yet another disappointing Christmas as footfall and spend continue their downward trend. According to some reports, the issue appears to be deepening as Christmas Eve footfall fell as much as 10%
compared with figures from 2018. Even the self-proclaimed Festive winners - Dixon's Carphone - had to reissue its Christmas trading figures
after mistaking a 2% fall in sales for a 2% rise.
The Convenience sector however, remains defiant. Year-on-Year footfall figures from December show a drop in shopper visits of around 3% per store. Interestingly, increasing spend per customer managed to buffer this trend, producing a manageable fall of only 0.7% in terms of overall sales value.
A significantly stronger performance than seen in other parts of the retail sector which have seen sales diminished by online competition, economic uncertainty
and changing consumer habits toward digital products such as coupons, experiences and downloads.