The Christmas period can be both the most profitable and the most chaotic time of the year for retailers. With higher footfall, increased stock turnover, and seasonal pricing, ensuring your EPOS system is working optimally is crucial.
Here’s how to make the most of your ShopMate EPOS system during the Christmas rush:
1. Review Last Year’s Sales Data with ShopMate Reports
Are you using the ShopMate Management Portal? This free, flexible online reporting platform allows you to review sales and product data from any time period on either your desktop or mobile phone.
With the ShopMate Management Portal, you can identify top sellers, slow movers and peaks in trading hours. This valuable insight helps you better plan stock levels and staffing requirements.
2. Use Automated Promotions from Your Wholesaler
Don’t waste time manually uploading seasonal offers, ShopMate automatically receives promotions from most major UK wholesalers, saving you time and staffing hours. Festive offers go live automatically, enabling quicker setup and reducing the chance of last-minute pricing errors.
Bonus tip: Pair this with ShopMate Electronic Shelf Edge Labels for automatic self-edge pricing saving you time and hassle each month.
3. Speed Up Checkout Times with an Intuitive Interface
During busy periods, every second counts. ShopMate’s fast, user-friendly till interface helps staff scan items quickly, reducing the time customers spend queuing.
Did you know you can highlight high-demand seasonal items for faster access at the till? Products like ShopMate Pay, our integrated payment solution, help reduce errors and improve transaction speed making your business more efficient.
Have you considered adding a self-checkout till to your store? Our card-only self-checkout tills offer your customers a fast and flexible way to pay. With an intuitive interface that’s simple to use, they make checkout quicker and more convenient. If your hardware is compatible, we can get you set up over the phone the same day.
4. Increase Customer Retention with Local Loyalty
Over the Christmas period, customers are likely to shop more frequently for last-minute items. Reward them each time they visit your store with our Local Loyalty scheme.
Build customer loyalty with personalised deals sent directly via text message. This not only helps you compete with larger chains by offering tailored promotions, but also gives you valuable insights into shopping habits, enabling even more targeted deals.
Looking to maximise basket value? Use our Media Master Screens to promote offers at the point of purchase. These customer-facing screens display brand ads, wholesaler promotions, and your own custom adverts.
5. Monitor your store remotely during the holidays
Whether you’ve had to nip out to the cash & carry or you’re wanting to review the day from the comfort of your own sofa then you can stay in control with ShopMate BackOffice.
This feature allows you to check sales performance in real-time, adjust prices, promotions or stock remotely & monitor multi-location stores from a single dashboard.
With ShopMate’s robust features, you’re equipped not just to survive the Christmas rush but to thrive in it. Get EPOS-ready now and turn December into your most profitable month.
Best of all, we’re here 365 days a year. Got questions? Just call our support team on 01780 480 562.
