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Gold Rush

Are you prospecting for gold?

Opportunities for C-Stores

Are you prospecting for gold? If not, you may be missing a golden opportunity to ride the caramel chocolate wave!

Flavoured chocolate is all the rage once again – with the much-awaited Terry’s Chocolate Mint soon to be released. We compared sales of Mint, Orange, Caramel and Salted Caramel flavours of chocolate bars and blocks to see which one performed best.

Currently Caramel is undergoing a revival – the original Caramac bar, made from caramel flavoured condensed milk, was released by Makintosh’s in 1959 but in recent years the market has rediscovered the flavour and a whole new range of products has been developed. Cadbury’s launched the Caramilk, which was (originally only available in Australia), in 2021 – it’s made of real white chocolate and (see below) has clearly been a hit in the UK market.

Gold Chocolate - Share of Total Chocolate Bars & Blocks
Caramel Chocolate Bestsellers
Barcode Description
7622201726485Cadburys Caramel 120g Pm 1.25
5900951306631Galaxy Caramel 135g 1.25
7622201451301Cadbury Wispa Gold 48g Pm60
7613039869611Nestle Aero Caramel 90g PMP £1.00
7622201726584Cadburys Caramilk 80g Pm 1.25

Go for Gold

In March this year, Nestle launched the Golden collection – a range which includes Milkybar Gold, Aero Gold Buttons and Blocks and Munchies Gold which are made with Caramac and Smarties Gold Buttons.

With such a large new range, it’s no surprise to see that Golden Caramel is currently performing really well. Chocolate Orange flavour experienced a boom of its own in Summer 2021 so we suspect manufacturers are responding to this.

Other new releases include Cadbury’s Mint Twirl and The McVities Gold Billions Wafer.

Orange Chocolate Bestsellers
Barcode Description
7613039869307Nestle Aero Orange 90g £1.00
7622201806248Cadburys Twirl Orange 60P
7622201716950Dairy Milk Orange 95g Pm£1.25
3664346315296Terrys Choc Orange 90g Bar
7613287383969Yorkie Orange Duo 72g
Mint Chocolate Bestsellers
Barcode Description
7613039869048Aero Peppermint 90g PMP £1.00
8445290631893Aero Peppermint 90g PMP £1.25
7613287431042Aero Bubbly Peppermint 36g PMP 60p
7613034919625Aero Bubbly Peppermint 27g
7622210685834Frys Peppermint Cream 3Pack
Salted Caramel Bestsellers
Barcode Description
5900951306563Galaxy Salted Caramel 135g 1.25
7622201514655Cadburys Wispa Salted Caramel 48g
5000159528917Twix Salted Caramel Xtra 75g
5000159528955Twix Salted Caramel Std 46g
5900951255687Galaxy Salted Caramel 135g Pm100
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