Gold Rush!

Are you prospecting for gold? If not, you may be missing a golden opportunity to ride the caramel chocolate wave!
Are you prospecting for gold? If not, you may be missing a golden opportunity to ride the caramel chocolate wave!

Opportunities for C-Stores

Are you prospecting for gold? If not, you may be missing a golden opportunity to ride the caramel chocolate wave!

Flavoured chocolate is all the rage once again – with the much-awaited Terry’s Chocolate Mint soon to be released. We compared sales of Mint, Orange, Caramel and Salted Caramel flavours of chocolate bars and blocks to see which one performed best.

Gold Chocolate - Share of Total Chocolate Bars & Blocks

Currently Caramel is undergoing a revival – the original Caramac bar, made from caramel flavoured condensed milk, was released by Makintosh’s in 1959 but in recent years the market has rediscovered the flavour and a whole new range of products has been developed. Cadbury’s launched the Caramilk, which was (originally only available in Australia), in 2021 – it’s made of real white chocolate and (see below) has clearly been a hit in the UK market.

Go for Gold

In March this year, Nestle launched the Golden collection – a range which includes Milkybar Gold, Aero Gold Buttons and Blocks and Munchies Gold which are made with Caramac and Smarties Gold Buttons.

With such a large new range, it’s no surprise to see that Golden Caramel is currently performing really well. Chocolate Orange flavour experienced a boom of its own in Summer 2021 so we suspect manufacturers are responding to this.

Other new releases include Cadbury’s Mint Twirl and The McVities Gold Billions Wafer.

Salted Caramel Bestsellers
Barcode Description
5900951306563 Galaxy Salted Caramel 135g 1.25
7622201514655 Cadburys Wispa Salted Caramel 48g
5000159528917 Twix Salted Caramel Xtra 75g
5000159528955 Twix Salted Caramel Std 46g
5900951255687 Galaxy Salted Caramel 135g Pm100
Orange Chocolate Bestsellers
BarcodeDescription
7613039869307

Nestle Aero Orange
90g £1.00

7622201806248Cadburys Twirl Orange 60P
7622201716950Dairy Milk Orange 95g Pm£1.25
3664346315296Terrys Choc Orange 90g Bar
7613287383969Yorkie Orange Duo 72g
Mint Chocolate Bestsellers
Barcode Description
7613039869048 Aero Peppermint 90g PMP £1.00
8445290631893 Aero Peppermint 90g PMP £1.25
7613287431042 Aero Bubbly Peppermint 36g PMP 60p
7613034919625 Aero Bubbly Peppermint 27g
7622210685834 Frys Peppermint Cream 3Pack
Caramel Chocolate Bestsellers
BarcodeDescription
7622201726485Cadburys Caramel 120g Pm 1.25
5900951306631Galaxy Caramel 135g 1.25
7622201451301Cadbury Wispa Gold 48g Pm60
7613039869611Nestle Aero Caramel 90g PMP £1.00
7622201726584Cadburys Caramilk 80g Pm 1.25

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