Flavoured chocolate is all the rage once again – with the much-awaited Terry’s Chocolate Mint soon to be released. We compared sales of Mint, Orange, Caramel and Salted Caramel flavours of chocolate bars and blocks to see which one performed best.

Currently Caramel is undergoing a revival – the original Caramac bar, made from caramel flavoured condensed milk, was released by Makintosh’s in 1959 but in recent years the market has rediscovered the flavour and a whole new range of products has been developed. Cadbury’s launched the Caramilk, which was (originally only available in Australia), in 2021 – it’s made of real white chocolate and (see below) has clearly been a hit in the UK market.