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Retail Insights

October Product Launches

It seems that c-store shoppers still crave sugar. PepsiCo's full sugar 330ml 69P or 2 for £1.20 price-marked can offer that reached TRDP stores in October has taken the top spot in terms of weekly unit rate of sale, with 9 cans being sold every week since its launch. AG Barr's Scotland-only new limited-edition flavour Irn-Bru Crimbo Juice 2 litre price-marked bottle takes a comfortable second position among October launches.

In the everyday confectionery department, Mondelez International has found success again with its introduction of Cadbury Boost chocolate bar 4-pack. A £1 price-marked packed does not rival last month's fever about Cadbury Twirl Orange Chocolate Bar, but it is the fastest moving confectionery SKU among those new products that reached our stores in October.

Mr Kipling’s new festive flavour already a favourite

Cakes is one of the top ten fastest growing categories in independent convenience stores. This is driven by consumers desire for snacking, and supplier investment in the channel. Following the success of Stem Ginger Slices and Candy Cane Slices in 2018, Premier Foods has brought both products back with the addition of Mr Kipling Mince Pie Flavour Slices and Reindeer Slices alongside Mr Kipling Mince Pie Selection. The new variant - Mr Kipling Mince Pie Flavour Slices – has already become a convenience shopper favourite, overtaking all previous 2019 launches and re-launches, selling more than 2 units every day since it reached our estate on 15 October 2019.

For more information on our data, get in touch with The Retail Data Partnership's research team.

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