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The Summer months are cautiously approaching – dare I say it, the sun put in an appearance while I was writing this article! Whilst Summer 2020 was spent at home, 2021 feels like it might be spent outside – this time with friends and family. Because of travel restrictions, we’re visiting our own tourist locations, so seaside resorts, campsites and holiday cottages look to be as full as ever.
We compared sales from 2019 with 2020 to get an idea of a typical pre-pandemic Summer as well as what happened last year.
We likely spent our money on family barbeques rather than parties – and when we spot good weather coming in the afternoon, we nip out to get essentials from our local store. All these typical BBQ products benefitted from higher sales. This year, with reduced international travel we expect the summer barbeque and pizza oven shopping to be as big.
(2019 - 2020)
(2019 - 2020)
We likely spent our money on family barbeques rather than parties – and when we spot good weather coming in the afternoon, we nip out to get essentials from our local store. All these typical BBQ products benefitted from higher sales. This year, with reduced international travel we expect the summer barbeque and pizza oven shopping to be as big.
| Product Type | Rate of Sale 2019 | Rate of Sale 2020 | % Change |
| Lager | 9578 | 13678.83 | 42.80 |
| Cider | 3634.62 | 4755.73 | 30.84 |
| Standard Cola | 3251.08 | 3842.69 | 18.23 |
| White Wine | 2831.11 | 3756.32 | 32.68 |
| Red Wine | 1633.09 | 2250.76 | 37.82 |
| Rose Wine | 1031.43 | 1377.31 | 33.53 |
| Gin | 776.55 | 1276.00 | 64.32 |
| Rum | 503.01 | 824.55 | 63.92 |
| Cheese | 539.99 | 740.07 | 37.05 |
| Sparkling Wine | 436.38 | 696.08 | 59.51 |
The top lagers in 2020 are shown in the table. Overall, the rate of sale for all lagers in 2019 was £9,578.74 and in 2020 was £13,678.83. The Rate of Sale figures has been calculated as total sales value over the summer divided by stores stocking these items.
| Product Name | Rate of Sale 2020 (£) | Rate of Sale 2019 (£) | % Change 2019-2020 |
| Carling 4% | 657.30 | 166.96 | 293.69 |
| Stella Artois 500ml | 545.36 | 501.37 | 8.77 |
| Fosters 568ml | 629.47 | 491.31 | 28.12 |
| Stella Artois 568ml | 542.10 | 363.86 | 48.99 |
| Carling 440ml | 857.01 | 389.83 | 119.84 |
| Stella Artois 440ml | 542.10 | 363.86 | 48.99 |
| San Miguel 500ml | 393.91 | 254.10 | 55.02 |
| Fosters 440ml | 453.85 | 212.25 | 113.83 |
| Budweiser 300ml | 355.20 | 203.88 | 74.22 |
| Coors Light 500ml | 366.33 | 125.24 | 192.51 |
The top Red wine products for 2020 are shown below. The average price of red wine has increased, in 2019, the average price was £6.14 and in 2020 it was £6.56.
| Barcode | Name | Rate of sale 2020 |
| 5010134918756 | Hardys Bin 161 Shiraz | 226.60 |
| 5010134918763 | Hardys Bin 161 Merlot | 207.69 |
| 9322214006229 | Yellow tail shiraz | 142.30 |
| 7804320746401 | Isla Negra Seashore Merlot | 149.68 |
| 7804320303178 | Caselero Del Diablo Cabernet Sauvignon | 115.91 |
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