Follow other convenience stores – you’ll know who does a good job with their page just by following them – and you can gather some good ideas that you can try yourself.
Join your local groups – every town has at least one– and while they can be a place where people moan about kids messing around on the park, they’re often the first place where people ask questions – “Where can I get baby milk after 10pm when Tesco is shut?”
Follow your suppliers – these companies have your best interests at heart – if you do well, they do well – many of them will produce top quality imagery and sharable content that you can share to your page. Think about all the brands you stock – from confectionery to cleaning products, most will have a social media presence. There really are too many to list – but here’s a couple to get you started:
https://www.facebook.com/kitkatuk - There have been plenty of KitKat innovations – like the zebra kitkat – worth checking out
https://www.facebook.com/Weetabix.UK If you haven’t seen the recent controversy that Weetabix started by serving Weetabix with Heinz baked beans, you should look it up – it’s absolutely brilliantly funny how many brands got involved and it's a great lesson in how to turn a theme around to suit your brand!
https://www.facebook.com/retaildatapartnership We can give you insight into trends in your marketplace to help you react swiftly. Our Retail Insights articles will help you see trends in convenience retail.
https://www.facebook.com/AssociationofConvenienceStores The ACS campaign for and support Convenience Stores.
https://www.facebook.com/thebrc Find out what’s new in the wider retail environment
Follow your branding partner – this is really important – these companies make shiny imagery and videos all the time for you to share – choose the promotions that best match your stock and share regularly:
Follow your wholesaler – for the same reason that your customers follow you, you’ll find out about their best deals!
Follow the Retail Media – keep in touch with all things retail.