Are you seeing the switch from Gin to Vodka in your store?

Manufacturers have been creating wonderful gin flavours for the UK market since the gin craze took off some years ago. There are signs however that suggest the gin craze is finally declining and that drinkers are looking towards other tipples to mix their cocktails. The share of spend for flavoured gin has been slowly falling since the peak during lockdown in 2020.

This Christmas, party goers are no longer getting sloshed on mother’s ruin – instead it’s vodka luges all round! Vodka makes an easy cocktail ingredient – without the added complications of botanicals that give gin its subtle twist. It’s likely that most people will mix flavoured vodkas with lemonade – so the savvy sales assistant will suggest shoppers buy two litre bottles of lemonade per 70cl bottle of vodka. Other add on sales opportunities include ginger ale or soda water and fresh fruit garnishes.