The NHS is urging people to come forward for Flu and Covid jabs again as winter approaches – winter is the season for colds and airborne viruses to be spread. Many winter illnesses are treatable at home and customers will be coming to your store to find a suitable remedy to relieve symptoms. Are you stocking the right items?<p
Peak sales for Winter Remedies are during the colder months. Sales begin to increase in September and decrease in Feb/March.
Winter Remedies - Share of Total Winter Remedies Sales

Winter Remedies - Medicated Confectionery
Brand | Share of Medicated Confectionery (£) |
Halls | 49.1% |
Lockets | 16.3% |
Jakemans | 12.2% |
Strepsils | 11.6% |
Fishermans Friend | 3.5% |
Winter Remedies - Cold & Flu Relief
Brand | Share of Cold & Flu Relief (£) |
Lemsip | 75% |
Beechams | 14.1% |
Galpharm | 4.8% |
Nurofen | 4% |
Benylin | 1.1% |
The peak in 2020 correlates with the pandemic when people were either treating symptoms or buying products to avoid getting sick. As we adjust to post-COVID conditions we see the data for 2022 falling back in line with the trend seen pre-COVID.
Winter Remedies - Decongestant
Brand | Share of Decongestant (£) |
Vicks | 55.6% |
Sudafed | 35.7% |
Olbas | 5.4% |
Galpharm | 1.9% |
Bells | 0.7% |
Winter Remedies - Cough Syrup Brands
Brand | Share of Cough Syrup (£) |
Covonia | 49.4% |
Benylin | 43.8% |
Buttercup | 3.1% |
Bells | 1.7% |
Bronchostop | 0.4% |
Get your store ready to help your customers get through the winter with fewer sniffles.