On average, stores in all locations have seen a rise in year on year figures, though not all convenience sector businesses have done well: 50% of independent c-stores in transient locations (18% of all c-stores) suffered a sales decline during the lockdown (23 March – 10 May) compared with the pre-pandemic weekly average (10 February – 8 March).
Alcohol sales are up 99% year on year over the same period across the whole estate. In this category stores in urban neighbourhoods have seen the biggest increases though not significantly more than other locales, with year on year sales up on average 103%.
What are the implications of these figures for retailers and suppliers? For retailers, it should help to explain what’s been going on in their area, and one simple practical point is: “With increased basket spend being very clear, if you don’t have shopping baskets in your store, you will be limiting the number of items that customers can buy in one transaction.” For suppliers, it should highlight the importance of segmenting and targeting the stores that will work best for your category.We produce a weekly report to give visibility on the changes in c-store shopping during the Covid-19 lockdown and the “new normal”, offering valuable insight to marketeers and business leaders.