Home baking is on the rise as those stuck at home spend time in their kitchens, educating children in home economics and sharing lockdown-recipes online.
The subsequent shortages on the shelves of the major retailers have encouraged creativity amongst UK shoppers; where their regular supermarket has run out of flour, people have widened their search to include specialist Asian supermarkets, wholesalers, farm shops and convenience stores. Consequently, local stores have been in a great position to provide for local customers who might normally have driven to a larger store. This additional spending in stores showed on 23rd March with sales on plain and self-raising flour up by 829% and 830% respectively. Some retailers have sourced flour from their local bakery and have begun to sell it by weight in customers’ own containers.