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Are you making the most of your loyalty scheme?
If you already run a loyalty program in your store, you’re one step ahead of many. Loyalty schemes are a proven way to increase return visits, boost basket size, and help your store stand out against bigger chains. But are you getting the most from it?
Here are a few simple ways to make sure your loyalty program is working as hard as it can for your business.
Promote your loyalty scheme
If your loyalty program is a secret, it’s not doing you any favours. Make sure it's visible on:
- Your till screen – so customers are reminded at the point of sale
- Shelf edge tickets – to show loyalty pricing or reward opportunities
- Posters or window stickers – especially if you offer local loyalty that encourages repeat visits
- Staff Badges – have your team advertise your scheme
If you're using a system like Local Loyalty, have your MediaMaster advertising screen offer loyalty at the point of sale.
Train your team to mention your scheme
Your team are your best ambassadors. A simple prompt like “Do you have your loyalty card today?” at checkout can spark interest or remind customers they’re part of something valuable. A quick staff briefing or printed reminder by the till can go a long way.
A quick introduction usually works best “Do you have a loyalty card – no? Shall I scan you one, they’re free?” Works really well – it suggests no long sign up or form filling – and while you do capture some customer details at the point of signing them up, this introduction is quick and easy for all the team to use.
Offer exclusive loyalty rewards
Make sure there’s a reason for customers to care about being loyal. That doesn’t always mean giving things away – it could be early access to deals, a “double points” weekend, or the chance to win a prize. Small gestures can build big goodwill.
If you serve a lot of regulars, tailor your rewards to what they actually buy – local treats, essential top-ups, or even a free hot drink can hit the mark.
Communicate with your customers
A loyalty scheme gives you more than just repeat purchases — it gives you a way to speak directly to your best customers. If you're using ShopMate’s Local Loyalty program, you can send up to 200 free text messages per month to your loyalty members. This is perfect for:
- Promoting in-store offers
- Announcing seasonal events
- Encouraging visits during quiet times
It’s a quick, personal way to stay connected — and when used wisely, it can drive extra footfall and increase basket spend.
The bottom line
Your loyalty program should feel like a win-win. When customers feel rewarded for shopping with you, they’re more likely to return – and when the program is clear, visible, and rewarding, you’ll see the benefit in your bottom line.
If you haven’t reviewed your scheme in a while, now’s a good time to take stock. A few small changes could turn a good loyalty program into a great one that helps put extra pounds into your till.
If you haven't got a loyalty scheme in store, click here to find out more about ShopMate's Local Loyalty
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