Mr. Jamaludin believes his success in this competitive market comes down to the fact that he offers deals to his customers more quickly than the other stores in his area. Zeenat also highlights their visual merchandising strategy. They make sure their displays are always full and clean. This encourages customers to spend more.
Their Loyalty Scheme gives Zeenat an edge, as their local competitors do not offer any form of loyalty.
In August 2018, Zeenat rented 2 ShopMate Tills with the sole purpose of signing people up to their Loyalty Scheme. During the three day period for which they rented the tills, they signed up over 1,000 customers, with a queue outside the door and down the road to get into the store and buy the Loyalty-specific promotions – making significant savings. To draw attention to these offers, 2,000 leaflets were posted to residents within a 3-mile radius of the store featuring great deals exclusively for loyalty members.
Mr. Jamaludin recommends Local Loyalty to other retailers; he commends its ability as a marketing tool to increase the exposure of the promotions in the store and allows retailers to get people actively involved with the store developing the way that they communicate with customers.