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Brand Opportunities
ShopMate’s MediaMaster service offers much more than just engaging customer-facing advertising. It’s also a powerful tool for connecting your store with leading brands and their promotional offers. These partnerships can unlock new opportunities for growth, as Jey, one of our standout retailers, has discovered. You can read our store profile on Jey from One Stop Chaddesden.
Jey’s Success Story
Jey Sivapalan runs a thriving convenience store and he’s mastered the art of making brand partnerships work for him. He’s a firm believer in learning from the brand representatives who visit his store, taking every opportunity to understand their products and strategies. This knowledge isn’t just for him—Jey ensures his team is well-informed too, which helps them sell products confidently and boost sales.
Leveraging Brand Promotions
Jey’s willingness to take up special offers has been a game-changer. He seizes opportunities to improve his margins and keeps an eye out for deals from the brands advertising on MediaMaster screens. These promotions help him stay ahead of the competition and deliver better value to his customers.
Brand reps have been instrumental in guiding Jey toward the best deals, helping him make informed decisions that benefit his business. A recent example? Jey responded to a ShopMate MediaMaster promotion with PMI, featuring Marlboro Gold Roll Your Own Tobacco. Not only did he boost his sales with the new product, but his efforts also won him £500 through a special incentive prize draw.
What You Can Learn from Jey
Jey’s story highlights how MediaMaster promotions can help retailers grow their businesses. Here’s how you can follow his lead:
- Engage with Brand Reps: Take the time to learn about products and promotions—they can provide valuable insights to share with your team and customers
- Capitalise on Promotions: Ensure you read MediaMaster emails to stay informed about the latest deals and offers. These can improve your margins and help you stock high-demand products
- Be Adaptable: Respond quickly to new trends and keep your stock up to date to compete effectively, even in challenging markets
- Optimize Your Layout: Strategic product placement can make a big difference in sales. Take your lead from the brand reps, many of whom analyse sales statistics to create displays that improve sales
By leveraging the opportunities offered by MediaMaster and brand promotions, you can boost your margins, strengthen customer loyalty, and keep your business thriving—just like Jey.
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